Welcome to Dresses 2 Impress U


At Dresses 2 Impress U, we understand that choosing a bridal gown for your dream wedding is a difficult task. So we have a wide collection of beautiful wedding gowns, plus size and tea length bridal gowns and bridal accessories, to help you on your perfect wedding.

Our dedicated stylists provide a highly tailored experience attending to your every need, from expert styling advice to personal attention to details. We are passionate about providing you an inimitable and guided yet pressure free one-on-one bridal shopping experience.

Since 2006, Dresses 2 Impress U has been making brides beautiful. With one of the largest collections of bridal gowns in the Midlands. We work closely with our designers and every couple of months, we have some hand picked brand new styles added to our collection. Many are exclusive to us and can not be found anywhere else in the UK. From the latest trends to classic elegance, our collection of designers and styles are carefully crafted to bring you the best. 

What makes Dresses 2 Impress U so different? We have over 500 dresses in store sizes 6 to 30 prices ranging from £399 – £899 which can be taken away on the day, or alternatively we are able to customise the majority of our dresses, allowing you to combine or create your own wedding dress. Whatever you choose you’re certain to find that special one just for you.

Brides of all sizes and budgets – If you think beautiful gowns only come in size 10 – 12, think again. We are here to change the perception of beautiful brides in stunning gowns. We celebrate women of all sizes and ages. We have the largest collection of plus size gowns in the Midlands. You’ll be spoilt with choices whether you are a size 12 or size 26. Our wedding gowns will provide you with such a great fit, you will feel like the most beautiful creature on earth. Dresses 2 Impress U has something for every bride, whether you are an A-Lister or a budget conscious bride

If the overwhelming choice of beautiful and exotic gowns have made you a little giddy, our expert and friendly bridal stylists will help you choose just the right one. Most brides don’t know what they want until they see it. We will help you choose the gown that fits your requirements and your body perfectly. With an extensive collection of strapless as well as non strapless V neck, cap sleeved, long sleeved and temple ready gowns, our selection is designed to please both traditional, conservative as well as fashion forward brides. 

Book an appointment with us today. Come and experience why so many choose to be a Dresses 2 Impress U Bride

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I cannot recommend Shell and Dresses 2 Impress enough, her patience and calmness didn’t feel rushed or pressured into buying at all. I found my perfect dream dress because of this I cannot wait for the my big day!! Shell’s amazing communication and attention to detail in recommending dresses on the day and in-between appointments etc was just fantastic! A shop full of absolutely beautiful dresses and I cannot thank Shell enough xxx


Thank you so much helping me to choose my perfect wedding dress. It made me feel wonderful on my big day. I never really knew what I wanted but the lady that helped us that day was wonderful and really knew her stuff. The dress I had (Millie) had just the right amount of detail, lovely lace up back and amazing detail around the waist that made me look tiny! Would, and already have, recommended you! Thanks again


Absolutely perfect and stunning dress. Staff were very friendly, helpful and very honest. Would highly recommend which I have and already have friends purchasing from you

Laura Key

I had a lovely experience in the shop and throughout my experience with the team from purchase to steaming. I didn’t want to try on dresses at first for various reasons, I was made to feel very comfortable and ended up finding a great dress and accessories including veil, shoes and a beautiful little flower girl dress. It was even better that my dress was called ‘Penny’ which was my maiden name – just perfect! Thank you so much, I could not recommend the company any more highly from my experience… xx 💕👰🏻

Leanne Conway

I loved my dress can’t thank u enough for amazing service even if I did come in 6 weeks before my wedding!! Everyone loved it. Thanks again xx

Rebecca Gibson

Would like to say a massive thank you, to all the ladies at Dresses To Impress U. I absolutely loved my dress, all eyes were on me, i felt like a true princess. All of our guests commented on how stunning i looked!! Thank you so much for all the hard work you all put in. I loved every moment of it and you were always so accommodating 😘 love from the new Mrs West xxx

Toni West


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No. 1 Lothair Road




07950 138287 / 01162 984877

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